With the FCA’s new ESG ‘naming and marketing’ rules in effect as of December 2, 2024, the financial landscape has shifted significantly. Firms are now fully accountable for ensuring that all sustainability-related claims in their product naming, marketing and communications are clear, accurate and not misleading.
Not to mention, the FCA’s four-month deadline is fast approaching. Firms have until 5pm on 2 April 2025 to meet the requirements. After this, the FCA will begin enforcement action on those found non-compliant.
Firms must have fully aligned their ESG claims with these strict standards, providing verifiable evidence for any sustainability claims they make. These rules are designed to crack down on greenwashing, enhance transparency and protect investors from exaggerated or false sustainability claims while aligning with global trends in ESG regulation. Companies can expect increased scrutiny from both the FCA and consumers, who will now have a clearer view of which investments genuinely contribute to sustainability efforts. Will you be ready by 5pm on 02 April 2025?
In this session we will dive into the topic by:

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